Personal Cross Platform News

Developed a digital strategy, prototype and full technical requirements to create an experience for MSNBC’s loyal core audience enabling them to engage with the MSNBC News network and its on-air personalities over web, mobile, tablet and IPTV.

Worked closely with MSNBC’s consumer research team and shadowed many of the TV hosts to gain a clear understanding of how each created content for their respective daily shows so their audiences may develop relationships with each other and the on-air talent. Collaborating with the CEO and CMO to develop a "Day in the Life" vision and execution plan

Tablet Sync

During primetime news shows users can review additional synced content related to the topics being discussed while engaging with a national audience in realtime. The live interaction between the viewers and the newscasters creates a new relationship that is more personal and community based. 

User Impact

An end of day round-up enables users to see what new stories have developed based on past browsing history and keywords of interest. Conversations can be tracked and a user can see their impact that day on the rest of the world based on what the user contributed via comments, posts and shares that day.

Live Online Interactive News Hour

A live one hour lunchtime show that is broadcast only online that inspires a back and forth conversation and debate between the host and the audience around the topics of the day.

Pocket News

Users can view news related to their saved topics, watch videos and read articles they have saved on any device and review their daily impact on the topics and people they have been connecting with.

Video Prototype

Here is a video of the prototype demonstrating the Day in the Life of an MSNBC news follower

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